Successful business strategies begin with knowing who you are, what you offer, and how you relate to others, including your business partners and customers. The Personal Assessments provided in this Course will help uncover, explain, and quantify aspects of your personality. This knowledge will help you develop and increase your ability to communicate successfully with all people.

This is where the entrepreneurial discovery begins! We will explore the unique details of your business. After you complete this course, you will have identified your unique product niche (market focus) and developed ideas to expand your market!

In this course, you will search for vital data to gain a business advantage. Whom do you expect to buy your product or service? What need does it fulfill? How much are customers willing to pay? These are vital questions for any business. Researching your market will find solid answers to these questions and many others as you improve your skills.